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Guides

Step-by-step guides to short links, QR codes for print and digital business cards.

Guides5 min read

How to track QR code scans with UTM tags

Find out which flyers, business cards and print placements bring visitors and enquiries. A practical guide to QR code tracking with UTM tags and short links.

Guides8 min read

QR code on a business card? Shorten the link before you print

We encoded one shop page two ways and measured the result. In the same corner of a business card, a 19-character short link gives dots 1.8 times as wide as a 115-character tracking URL. Here is why, and how to keep your UTM tags anyway.