Terms of use

The service

toa.ee is a branded link shortener. You get a short URL that redirects to a destination you choose. The service is operated from the EU (Estonia). These terms are in English.

Try-it links on the landing page expire after 24 hours unless you create an account in the same browser and we attach them to it.

Your links

You are responsible for the destination. Do not shorten malware, phishing, scams, spam, or anything illegal. We screen new destinations against Google Safe Browsing and may block a link that looks unsafe.

Anyone can report a short link at /report. Reports are queued for review. After 3 independent reports we turn the link off automatically.

We may disable or delete links that harm the domain's reputation. Disabled links stop redirecting. Soft-deleted slugs are released immediately so anyone can claim the short name again.

Accounts and billing

Free is 10 links and 30-day analytics. Pro is €4.99/mo or €49.99/year. Max is €19.99/mo. Ultra is €49.99/mo or €399.99/year. Billed by Stripe. Your plan updates after Stripe confirms payment — not when you return from checkout.

If you cancel or move to a lower plan, links within the new cap stay. Extras stay live for 30 days — uneditable, with analytics — then we delete them. You can delete a link yourself only after 24 hours.

Manage your payment card and invoices in Stripe's Customer Portal from Settings.

Acceptable use

No shortener-to-shortener nesting, no scraping that degrades the service, and no using toa.ee to hide a destination people would not click if they saw it.

Redirects are the product. Do not attempt to overload them. We rate-limit anonymous and signed-in creation.

Digital business cards: do not impersonate a person or organisation. You must have the right to publish every detail on your digital business card.

API and integrations

On every plan you can use the toa.ee API, the MCP server, the browser extension and our Zapier and Make apps, within the request limits shown on toa.ee/pricing. Keep your API keys secret; you're responsible for what's done with them. Don't use the API to get around plan limits, to resell toa.ee as your own link shortener, or to spread requests over several accounts to exceed your plan's limits. We may revoke keys or disconnect apps used for abuse. We keep API version 1 working; if we ever need a breaking change, we'll publish a new version and give at least six months' notice. Apps from other companies, such as Claude, Zapier and Make, have their own terms.

Contact

Report a bad link at /report. Account and billing questions go through Settings once you are signed in.