Guides5 min read
How to track QR code scans with UTM tags
Find out which flyers, business cards and print placements bring visitors and enquiries. A practical guide to QR code tracking with UTM tags and short links.
The toa.ee blog
Practical guides to short links, QR codes for print, digital business cards and cookie-free click tracking.
Guides8 min read
QR code on a business card? Shorten the link before you print
We encoded one shop page two ways and measured the result. In the same corner of a business card, a 19-character short link gives dots 1.8 times as wide as a 115-character tracking URL. Here is why, and how to keep your UTM tags anyway.